Skip to content

Key Features for Healthcare Websites

Here are seven essential aspects to make sure that your healthcare website remains well in today’s digital age.

The complexity, the regulatory limitations as well as the strict character of healthcare sector, and a staggering variety in the needs and capabilities of both patients and organizations have made it difficult for healthcare to embrace digital technology.

These same challenges are what make the healthcare sector one of the areas which can gain most from digital technology.

This is more important than on websites.

Below are seven important elements to ensure that the health website is fit and healthy in today’s digital world.

1. The user experience is crucial to the health of a website.

We can easily forget the majority of patients are patients only for a small fraction in the majority of cases.

Most of the time, they’re just regular people. they utilize apps like Facebook and websites such as Amazon and book Ubers and even order food via their smartphones.

The companies have been crafting amazing user experiences. If we’re happy with the experience or not this is the norm we all adhere to.

This is why a good UX is crucial for healthcare organizations At this point we expect it from all digital touchpoints. The public isn’t going to sacrifice UX. They’ll either not use UX at all or move the business to another place.

Visit this site for NHS website design.

2. Make sure your website is mobile-friendly

It’s possible to put this under user experience, however this is so vital that it’s worth highlighting.

A majority of Americans own a smartphone today. If anything, this number is more so in Canada.

While desktops and laptops may be used to make complicated purchases, a growing number of users’ journeys begin with a cell tablet or phone.

The mobile device is the latest gatekeeper. If you would like your clients or potential patients employees to access your site and experience it, it should be simple to use even on the smallest screen you can find.

Fortunately, with responsive design and CMS systems that automatically render beautiful when used on smartphones, delivering the best mobile experience while the need to increase IT workload isn’t that difficult.

3. Create a range of content that is accessible to patients and other healthcare users.

The self-service wave that has taken over other industries is now hitting healthcare. We live in a dependent society, and participation and self-service are an essential component of the entire healthcare system.

Your website is the sharp end of this change.

This is why creating content that is specifically designed for patients is crucial:

There’s already a need for it. People want to know more about their health from a reliable source that they can trust.
The more informed the patient is, the lower will be the total price of healthcare. With rising costs cutting costs that don’t affect care are vital.

The second reason is that your site is designed for health professionals too. If you own separate portals as a subdomain or even a specific section that you manage, you must be creating content and providing it for them too.

4. Personalize your website experience

Personalization is the norm for online marketing today. Amazon is a good example. It showcases items you’ve considered and products you may find appealing on the Amazon homepage.

These kinds of guidelines can be useful for websites for healthcare, provided that it is in compliance with HIPAA and PIPEDA and the patient has the option of signing up to the site. Particularly for businesses that require patients sign in to a client portal, this kind of personalization should be thought about.

Imagine, for instance, that you run a small business that had a portal for customers. Patients who are trying to stop smoking comes in for a scheduled appointment. This could be an opportunity to offer them information on smoking cessation in your system.

Utilizing data to influence changes in behavior is not new. Personalizing the experience to each patient level is among the most effective ways to communicate with patients on the internet.

5. Integration of systems

The healthcare system is notoriously complicated. This is partly due to an obligation that it be a very specific system with a very specific usage. Additionally, there are numerous security concerns, privacy, and ethical concerns about sharing of data and disclosure.

Whatever the case, the benefits of having all the information in one location is too great to miss.

Not only will this improve the smoothness of back-end systems quicker, faster, and more affordable to operate, it would also help with developments such as:

Process automation
More precise resource allocation
Better diagnoses
Faster patient processing

With the topic of costs being a constant debate and the field of healthcare becoming multi-faceted and organizations, any web revamp or design must be thought about how it can communicate with legacy systems.

6. Do not design by committee

In all cases they are managed by committees. From the shareholders, board members community engagement managers and benefactors trying to meet any agenda or mission could cause a negative web experience.

The answer is to design through people, not by committee.

Concentrate on your patients’ future and current patients along with their loved ones first first and foremost.

Let the narratives of the patients guide in the direction of creating a an authentic experience for the user as well as satisfaction and retention of users will come later.

7. Create secure communication channels

Private companies, especially companies that provide services, have gone beyond the simple telephone support to include other channels , such as ticketing systems and chatbots. They also have live chat and social media-powered assistance. Healthcare providers must take the same approach.

If it’s a secure system that is routed through a third-party such as Twitter and Messenger or a custom-built solution, your customers will be to get confused on your website. It’s inevitable.

If you can offer prompt support via the way that the customer prefers (which happens to be much less expensive per call) it is possible to dramatically improve the overall satisfaction of your customers.